Diesel. Sex Sells Digital Campaign.
Concept, Design and Art Direction.
Diesel had a logo, campaign imagery and a few weeks before it launched.
“We need a site to promote the campaign and if you can share the images on social that’d be great.”
We knew with little time to create a buzz we needed more to get people talking so looked at creating a site that was a little less about the products and more about sharing what sexual position was your favourite.
The Result: Your friends are kinkier than you think!