Mr Blackman's.
Creative Director and Founder

I was the creative director and founder of award-winning men's grooming brand, Mr Blackman's, which I ran for 7 years until closing it in 2023 to pursue other things.

Built from scratch, I was hands-on responsible for everything the brand did from formulating and developing the products right through the entire funnel, including customer service to marketing, design and content generation.

Mr Blackman’s was on a mission to highlight a lack of diversity in the men’s cosmetics industry and do something about it, helping pave the way for men’s grooming designed for men of colour.

Men’s health and mental health were also a big focus for the brand, with us collaborating on a product line with Mount Gay Rum for Movember and putting on a virtual music event at the height of the Covid pandemic.

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