I was the creative director and founder of award-winning men's grooming brand, Mr Blackman's, which I ran for 7 years until closing it in 2023 .

Built from scratch, I built the brand iteratively. From market research and formulating products to branding and advertising to speaking to customers, mapping user journeys and implementing improvements that could be made across different areas of the business.

Mr Blackman’s was founded to answer a question about diversity in the men’s cosmetics industry in the UK and ultimately helped pave the way for men’s grooming products designed for men of colour.

With a strong focus on men’s health and mental health Mr Blackman’s developed content to raise awareness and support men, including developing a product line in collaboration with Mount Gay Rum for Movember.

During Covid, with a strong digital presence, the brand went from strength to strength, able to pivot and adapt as needed, including hosting a virtual music event at the height of the pandemic, when something ‘normal’ was much needed.

Articles and links about the brand are at the end of the page. For more details or in-depth case studies please get in touch.